“Customer relationship management is a necessity, but many platforms fall short.”  The sheer wealth of choices in the CRM industry is a point of pain for many companies looking to start tracking their customer relationships.  “There are nearly as many relationship management strategies in this industry as there are real estate professionals.”  Several industry professionals have customized their own CRM systems by picking and choosing the aspects they like from several different sources.  DIY combinations of Microsoft OneNote and Google products has alleviated some of the stress associated with navigating the minefield of CRM. 

Check out the article to see how they do it.

Elizabeth Wheeler